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New horizons beckon

Based on its innovative business models, WYZ’s vocation is to address all automotive professionals –after-sales networks, corporate fleets, tyre makers, vehicle manufacturer headquarters – the Group’s ambition is to guarantee its partners genuine quality of service and an optimum availability rate for tire products. This ambition is the same on an international scale.

Discussions with automakers are growing around the deployment of digital solutions to facilitate the purchase and marketing of tires and related services.

WYZ thus offers its customers a range of opportunities: boosting sales, optimizing product availability, improving end-customer service. Against this backdrop, in 2014, WYZ Group began its internationalization in Belgium, followed by Spain and Portugal in 2016 – followed by Sweden in 2017, Germany in 2021 and Italy in 2023.

In 2025, thanks to the acquisition of UIM, WYZ Group expands its geographical scope with 9 new countries: Switzerland, Finland, Norway, Poland, Czech Republic, Turkey, United Kingdom, Ireland and Japan.

WYZ Group is now present in 18 countries.

“We knew we could replicate our tools and processes on an industrial level everywhere, and with our innovative products and services, we were ahead of the market. But if we wanted to become a leader while competitors were emerging, frankly, we had to go international if we wanted to establish our position.”

Alexandre Aulas, Business Development Manager, WYZ Group

“Industrialists – vehicle manufacturers and tyre makers – are present globally. Our system meets their expectations, and can be deployed anywhere in the world.”

Pierre Guirard, CEO of WYZ Group